Research & Studies

IDEA actively supports research and innovation.

In collaboration with the Laboratory of Peace Journalism of the School of Journalism at Aristotle University of Thessaloniki and the newspaper Makedonia, IDEA contributes to the targeted transfer of university-driven innovation into practical application through the Smart Media Dashboard project.

The project entitled “Development of an online platform for recording, analyzing and evaluating publication reach metrics (Smart Media Dashboard)” (Project Code: KMR6-0254725) is implemented under the Action “Innovation Investment Plans” and is co-funded by the European Union (EU) and national resources through the “Central Macedonia” Programme, NSRF 2021–2027.

The Smart Media Dashboard project aims to record, analyze, evaluate and present key metrics that reflect the reach and usage of online publications. It serves as an essential tool for news organizations, journalists, the advertising market, as well as other media professionals, as it captures and analyzes the habits of readers of digital news content.

The total project budget amounts to €400,000, of which €340,000 constitutes public expenditure.

A digital tool designed to map the needs, habits and preferences of readers.

Smart Media Dashboard responds in a comprehensive, practical and intelligent manner to the need of media organizations and journalists to understand who reads their news, when they read it, and how they engage with it.